THE PROJECT

This aristocratic residence in Urbino, which also thanks to the fascinating Balcony of Lives (whose name balances the reminder of the Via Volta Della Morte) magnetizes much of the tourist flow that travels along Via Veneto, has been the subject of a very long reflection that since 1999 has pushed us to identify the most appropriate vocation for this historic Palace.

This aristocratic residence in Urbino, which also thanks to the fascinating Balcony of Lives (whose name balances the reminder of the Via Volta Della Morte) magnetizes much of the tourist flow that travels along Via Veneto, has been the subject of a very long reflection that since 1999 has pushed us to identify the most appropriate vocation for this historic Palace.

Having discarded improbable, unsustainable solutions not in line with our vision, we have landed on a dynamic model of use, and consequent recovery, extremely respectful of the main function of the Palace, that of Residence. An integrated, hybrid residence, combining permanent presence on the upper floors with temporary accommodation on the main floor, which, precisely by virtue of the permanent residents, takes on a profoundly authentic atmosphere. Thus a new, more informal model of hospitality with a domestic flavor was created, making Palazzo Giusti a place of encounter and contamination.

The decision to allocate large spaces of the Palazzo to a wellness center further enriches the opportunities for interrelation; in fact, the Spa will also be enjoyed by citizens, not just guests of the suites.

We like to think that this space can foster, in those who frequent it, a state of physical and soul balance, useful for enjoying to the fullest what our magnificent Urbino has to offer. On the piano nobile, the 5 suites are dedicated to 5 prominent figures in Urbino's Renaissance history, figures who nevertheless remain mostly in the shadows in the mainstream of a visit to Urbino. Emphasis is thus placed on the mathematical renaissance (with the figures of Muzio Oddi, Bernardino Baldi, Federico Comandino and Guidobaldo del Monte) and direct experience of what spillover effects the excellence achieved in the art of stucco by Federico Brandani had. At Palazzo Giusti, which in this golden age of the Duchy reached its splendor and overall facility, it will be a pleasure to be able to meet today (as then?) those extraordinary intellectual figures through installations dedicated to them. Today Palazzo Giusti is a place where one can live well, open to interrelationships, rich in a history that does not crystallize into a museum, but continues its function as a space where one can live with the ease of our time; a residence that continues to be "of beautiful outward prospect and comfortable inside," as it was described at the beginning of the 18th century in the guidebook commissioned by Pope Albani.

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